If you’ve been thinking about adding Broker Reciprocity/IDX feed to your website, now’s the time to take action! MLSLI has slashed its prices on the BRS/IDX Search Engine and has given it a new design. Now, BRS is more affordable and user-friendly for your site! For the first -time, MLSLI has reduced prices on the setup fee for the BRS Search Engine to the following: $99 one time setup fee plus $29.95 a month – a $200 savings!

The new and improved BRS has more value then ever before. Plus, the new design makes it easier for buyers to search for a home right from your site by using the interactive mapping.

89% of buyers start their search for a home on the Internet – let them search for a home on YOUR website. By adding over 35,000+ MLS listings to your website, your visitors will keep coming back to your site to find the home of their dreams. One of the most important features about adding BRS/IDX to your website is that YOU remain the point-of-contact for every listing. So, when a buyer searches listings on your site, they will see the following on each and every listing:

• YOUR Contact Info
• YOUR Picture
• YOUR Logo

MLSLI understands the importance of keep your business moving forward. Take advantage of some of the lowest pricing ever on BRS/IDX and keep your website full of listings. It’s what today’s tech-savvy buyers & sellers expect.

For more info, pricing, and sample sites visit: www.mlstechs.com/brsidx.asp

MLS has introduced 3 NEW tech tools for your business. These tools are simple to use and will keep your business moving forward with today’s buyers and sellers. Get ahead of the competition by using any or all of these tools today.

1. realPing! Click-to-Talk for potential homebuyers to instanstly talk to you.
2. Immobel’s Multi-Lingual IDX! Buyers can search for a home in 12 different languages right from your website
3. MLS IDX Search! Newly re-designed with interactive maps that allow buyers to search easily for a home

If you are interested in finding out more about these tech tools  come down to one of my FREE MLS Seminars where I will be demonstrating the entire line of MLS Products & Services for your business.  Learn new ways to reach buyers and sellers with the lastest MLS tech tools.

Register Today! Seats are limited. www.mlsli.com/seminar

Dana Nowick, MLS Product Marketing Specialist, dnowick@mlsli.com, 631-661-4800 x367

It’s time to step-up your Online strategy!

Plan to attend the MLS Tech Fair on Thursday, October 1st from 8:30-4 and find new ways to get more online exposure.  Get new ideas and ways to increase your online presence at the MLS Tech Fair. Here are a few sessions you don’t want to miss:

• Your Listings Are Everywhere. What’s Next? Millions of potential buyers are viewing your listings online through your syndication partners. Start using the additional tools they offer to find creative ways to showcase your properties and interact with buyers and sellers. Find out how to analyze the traffic these sites are bringing you and present powerful marketing data your sellers.
• New Rules & Changing Trends in Online Real Estate. Hear about the changing landscape in real estate marketing and the need for you to keep your web presence consumer-focused.
• Marketing Strategies to Engage Buyers & Sellers online. Utilize mobile technologies, cutting edge tools, “word of mouth” on the web and more to establish your online presence. See how to measure your success.
• Can You Be Frugal with Google? 5 simple ways to increase your rankings with Google.

Register today at www.mlstechfair.com

Adding video to your homepage is a great way to give your website a personal touch. Buyers and sellers are checking your website out to find out more about you. A video is a great way to give your website visitors insight as to who you are and what you can do for them.

It’s simple and easy to do. All you have to do is say a little something about yourself, your company, and how you will best service buyers and sellers. Keep it short, sweet and to the point. And, a warm greeting and postive ending always adds a nice appeal.

Here is a link to a video that I did for the upcoming MLS Tech Fair. The pictures and slides at the end of my introduction are optional. You may want to keep it simple at first and start with a basic introduction.

Visit www.mlstechfair.com and click the video in the upper-right of your screen.

Looking for new ways to grow your business. Start by adding some culture to your website. As a Realtor, you should consider adding diversity to your business. Let your buyers and sellers know you are sensitive to their culture and language. They will appreciate your efforts!

At this year’s Tech Fair, MLS is unveiling the NEW Broker Reciprocity/IDX Feed in 13 differet languages for your website.  Now, your multi-lingual buyers can search over 40,000 listings from your website in a versity of different languages.

The mulit-lingual BRS/IDX feature is just another way to stay ahead of the real estate curve! Attend this year’s Tech Fair and get this feature on your website. Add diversity to your business, break down the language barrier and start reaching NEW buyers!

The 8th Annual Tech Fair is right around the corner. REGISTER TODAY at www.mlstechfair.com

I’m sure you’ve heard this question before, “What else do you have to show me?”

Stratus Unplugged is a FREE way to stay connected on the go. Access important listing information from the palm of your hand. If you have a compatible PDA and and Internet connection, you can access Stratus anytime, anyplace. Part of being a Realtor is to work more efficiently. Finding ways to spend less time getting the same amount of work done is a key element to success. The more work you can do with less time and effort allows you to find additional ways to make more money.

So, if you are on-the-go and you need to access Stratus, you can from your mobile phone.

To use Stratus Unplugged with a compatible PDA use the following link: http://unplugged.mlsstratus.com

Click here for a list of compatible PDA’s.

Have you registered and downloaded your FREE copy of the Consumer Tip videos? MLSLI has created 7 Consumer Tip Videos that have valuable information on the home buying and selling process. Get your FREE copy and store them on your PC or, put them on your website! The possibilities are endless. With the era of YouTube, it’s obvious that the general public likes to watch short videos. Whether they are commericals, music-videos, or informational, it pays to have  a few videos in your real estate toolbox.

Here’s the 7 informative vidoes that you will have for your buyers and sellers:

1. People to Know in Real Estate
2. Financing the American Dream
3. The Home Inspection Process
4. Preparing for an Open House
5. Remodeling with an Eye Towards Resale
6. How to Maximize Your Home’s Potential
7. House Hunting Tips

If you need to update your website or spice up your e-mail campaign, these videos will do the trick.

For your FREE download, click here!

For a sample of the videos, click here.

*Please keep in mind that if you want these videos on your website, MLSLI provides a hosting service for you so they appear nicely on your site.

 

Everything You Wanted to Know About WEB CONTENT, But Were Afraid to Ask!

FREE Webinar: Monday, June 29th, 11am-11:30am

Is it time to update your website? Join me, Dana Nowick, as I host a NEW Webinar on the TOP 3 Website Tools MLS has for you. If you have a website, then you must add these 3 tools. It’s what your buyers and seller expect from a Real Estate website.

Get the latest information on:

• Broker Reciprocity/IDX Feed – add over 40,000 MLS listings to your site!
• Sold Property Values
• FREE Website Content

Register today at: https://www1.gotomeeting.com/register/239702361

89% of buyers start their home search online. And, the number of first-time homebuyers rose from 39% to 41% in the past year. The majority of these first-time buyers are around 30 years old.

What do these facts are figures mean? That today’s buyers are quite sophisticated when it comes to finding a home online and they don’t stop there! While they are searching for the home of their dreams, they are also doing their research. Buyers are going online to obtain detailed information about the neighborhood, schools, market statistics and more. They are very educated from their online research – they know the details, facts and figures about the property of interest.

Today’s Online Buyers…

• Are highly engaged in the process from start to finish
• Are taking more time to research homes online before contacting a Realtor
• Are interviewing more Realtors because they are looking for the right one
• Want Realtors to respond faster
• Want to preview more homes
• Are taking longer to make a decision

In today’s market it’s more important than ever to demonstrate your real estate expertise online and get in front of buyers who are actively looking for an agent. Your buyers want more from their Realtor. They want you to respond faster, be more knowledageable, more accessible, and negotiate even harder for them.

One of the best things about Facebook is that is gives you access to a large audience of more than 200 million people worldwide at a low cost. However, as a Realtor, you must give some thought to your audience. Who are they? How do they want to be spoken to? What messages do you want them to receive?

With the explosion of Social Networking, namely, Facebook, there is a huge opportunity to network online and stay in front of people you may not necessarily have contact with on an on-going basis. These people may be old friends, new friends, and friends of friends. The possibilties are endless.

Here are 2 FREE ways to promote yourself on Facebook:

1. Have a Strong Presence. This should be on every Realtor’s “to-do-list” for their business. Once you open an account, make sure you post updates with interesting content as much as you can. Get your friends and co-workers involved in your comments. Doing this will increase your chances of more people finding you through their friends.
2. Throw an Event. Facebook is an excellent tool to get people together in support of your business. This is good for events you host, upcoming open-houses, and more. This is a FREE way to get the word out beyond your regualar marketing efforts to more people.