One of the best things about Facebook is that is gives you access to a large audience of more than 200 million people worldwide at a low cost. However, as a Realtor, you must give some thought to your audience. Who are they? How do they want to be spoken to? What messages do you want them to receive?
With the explosion of Social Networking, namely, Facebook, there is a huge opportunity to network online and stay in front of people you may not necessarily have contact with on an on-going basis. These people may be old friends, new friends, and friends of friends. The possibilties are endless.
Here are 2 FREE ways to promote yourself on Facebook:
- Have a Strong Presence. This should be on every Realtor’s “to-do-list” for their business. Once you open an account, make sure you post updates with interesting content as much as you can. Get your friends and co-workers involved in your comments. Doing this will increase your chances of more people finding you through their friends.
- Throw an Event. Facebook is an excellent tool to get people together in support of your business. This is good for events you host, upcoming open-houses, and more. This is a FREE way to get the word out beyond your regualar marketing efforts to more people.