I think it does. As a marketer, e-mail is a cost-effective, non-invasive way of communicating with your clients and prospects. It’s a great way to generate awareness, build mutually beneficial relationships, and keep yourself in front of buyers and sellers.
However, you can’t just slap a few pices of information together, write a few nice things, e-mail it to everyone and expect results. I find that the more effort I put into my e-mail marketing, the more results I get.
Meaning….
- Setup different lists for different audiences….buyers, sellers, vendors, clients, etc. This allows you to provide relevant info to each group of people.
- Offer valuable information and dissemeniate it often. Develop habits for collecting, developing, and formatting mailing list content.
- Make announcements on your listings, your website, your blog, market conditions and more!
- Have a written ACTION PLAN for each of your lists, and stick to the plan to get results.
Don’t forget: CONTENT, CONTENT, CONTENT. Your readers want valuable information, so make sure you put some thought into each e-blast you deliver.