LI Realtor Blog

I’m sure you’ve heard me say and write about this before, Gen Y is a massive segment of the poplutaion that will be your future buyers and sellers! They are tech-savvy, I’ll say it again…they are tech-savvy! Not only are they tech-savvy (I said it again), but, as their Realtor,  they also expect you to be tech-savvy too. They use e-mail, but they like to text message as well!

Mobile Marketing is a convenient way to stay in touch with your prospects and clients through Text Messaging.  You can “text”  valuable information on a individual basis or mass scale. You can alert all your prospects about an open house, or you can send out a simple, “How are you?” to an indvidual client.  Any which way you slice it, text messaging is cheap, easy, and works instantly - faster than e-mail! That’s what tech-savvy buyers, sellers, and successful Realtors want.

I think that mobile marketing is going to gain momentum and eventually compete with e-mail as a way to communicate with your future buyers and sellers. What do you think?

Want to Learn How Mobile Marketing Works? 

Starting Jan, MLSLI will be conducting a Mobile Marketing Campaign! If you want to be a part of this NEW program, e-mail me at dnowick@mlsli.com. You must include your name, member #, and your cell phone number.

Through text messaging, we will send you valuable information, such as new product and service offers, tech seminar reminders, and technology updates. These messages will be short, sweet, and to the point, and will keep you up-to-date with information that you need to know. It’s also a great way to get familiar with mobile marketing so that you too can begin to utilitze this tool with your clients.

You can opt out at anytime. And, NO, we will not bombard you every day with text messages that contain information of no importance.

Blogs are a great way to solicit feedback from your buyers and sellers. By posting informative and relevant articles on the real estate market, your community, and your expertise, your visitors will be more likely to share their thoughts. That’s an excellent way to really get into the mind of your consumer and find out what they WANT and NEED from you.

So, that’s the purpose of this post. In an effort to serve you better, I want your feedback on my weekly tech tip that is e-mailed to your inbox every Thursday from the “MLS Marketing Department.”

Tell me your thoughts on any or all of the following topics: 

• Which topics in real estate would you like to read more about?
• Do you find the Tech Tips useful?
• Do you want to hear more about MLS Products & Services to grow your business?
• How to use blogs, websites, and the Internet to increase sales?

I appreciate your time and feedback on my weekly tech tip.

For step-by-step instructions on how to comment on this post, visit: www.mlstechs.com/blog.asp 

Not receiving the weekly tech tip? Update your e-mail at: www.mlsli.com/pdfs/TT_ALERT.pdf

I think it does. As a marketer, e-mail is a cost-effective, non-invasive way of communicating with your clients and prospects. It’s a great way to generate awareness, build mutually beneficial relationships, and keep yourself in front of buyers and sellers.

However, you can’t just slap a few pices of information together, write a few nice things, e-mail it to everyone and expect results. I find that the more effort I put into my e-mail marketing, the more results I get. 

Meaning….

1. Setup different lists for different audiences….buyers, sellers, vendors, clients, etc. This allows you to provide relevant info to each group of people.
2. Offer valuable information and dissemeniate it often. Develop habits for collecting, developing, and formatting mailing list content.
3. Make announcements on your listings, your website, your blog, market conditions and more!
4. Have a written ACTION PLAN for each of your lists, and stick to the plan to get results.  

Don’t forget: CONTENT, CONTENT, CONTENT. Your readers want valuable information, so make sure you put some thought into each e-blast you deliver.

BEWARE! Gen Y is a massive demographic comprised of people born  between 1977 and the mid 1990’s. That’s roughly between the ages of 15-30.

THEY ARE YOUR FUTURE CUSTOMERS! That’s why its essential for you to understand GEN Y. Afterall, it won’t be long before this group is the dominant segment of 1st time homebuyers. Here’s a few things to keep in mind with GEN Y: They’re Big. The Web is their Playground. They Buy Young. They Have Hectic Schedules. They Do Their Research.

With this market, its critical to embrace technology. Consider using a Smartphone. Have a Great Website. Includes tons of photos and video. Advertise on Craigslist.

Do you think that Gen Y is a good segment to focus your sales efforts on? Will they be your next source of income?�

The Internet has taken a new direction….AGAIN! It’s the newest medium for INTERACTION.

Just when you thought you were famailiar with the ways of the Net, the term Social Networking or Web 2.0 pops up. Sites like YouTube, Facebook, LinkedIn, Blogs, etc. are prime expamples of Social Networking websites. All of these sites foster communication among visitors either by comments, conversations, videos, networking, etc. As a Realtor, you now can easily connect to buyers and sellers and position yourself as the expert in your area.  

By the time a prospect or customer contacts you, they have been looking at real estate on the web anywhere from 10-40 hours. Do you think Social Networking sites will make them more inclined to use you as their Realtor?

Today’s hombuyers and sellers are tech-savvy…are you?

Come down and strengthen your expertise on all the latest technology in real estate. Find out which technology and tools are right for your business in today’s market.  At the tech fair you will learn about some of the major trends such as social networking, real estate search engines, video, blogging, online document management, website tools, listingbook and more!

Plus, you’ll be among the core group of Realtors to get a sneak preview of all the NEW MLS Products and Services. ListHub to send out your listings to various websites, embed videos into your listings, MLS Sold Search for your website, latest Stratus enhancements and more!

Brokers and Managers…get the inside scoop on all the new technology you should be using in your office.  Agents…find out which tools you should be using on a day-to-day basis to keep your customers happy.

Keynote Speakers*Panel Discussions*NEW MLS Products*Popular Exhibitors*Great Giveaways*And more!

Continental and Box Lunch included

Click here to register online.

www.mltechfair.com