Everything You Wanted to Know About WEB CONTENT, But Were Afraid to Ask!
FREE Webinar: Monday, June 29th, 11am-11:30am
Is it time to update your website? Join me, Dana Nowick, as I host a NEW Webinar on the TOP 3 Website Tools MLS has for you. If you have a website, then you must add these 3 tools. It’s what your buyers and seller expect from a Real Estate website.
Get the latest information on:
- Broker Reciprocity/IDX Feed – add over 40,000 MLS listings to your site!
- Sold Property Values
- FREE Website Content
Register today at: https://www1.gotomeeting.com/register/239702361
89% of buyers start their home search online. And, the number of first-time homebuyers rose from 39% to 41% in the past year. The majority of these first-time buyers are around 30 years old.
What do these facts are figures mean? That today’s buyers are quite sophisticated when it comes to finding a home online and they don’t stop there! While they are searching for the home of their dreams, they are also doing their research. Buyers are going online to obtain detailed information about the neighborhood, schools, market statistics and more. They are very educated from their online research – they know the details, facts and figures about the property of interest.
Today’s Online Buyers…
- Are highly engaged in the process from start to finish
- Are taking more time to research homes online before contacting a Realtor
- Are interviewing more Realtors because they are looking for the right one
- Want Realtors to respond faster
- Want to preview more homes
- Are taking longer to make a decision
In today’s market it’s more important than ever to demonstrate your real estate expertise online and get in front of buyers who are actively looking for an agent. Your buyers want more from their Realtor. They want you to respond faster, be more knowledageable, more accessible, and negotiate even harder for them.
One of the best things about Facebook is that is gives you access to a large audience of more than 200 million people worldwide at a low cost. However, as a Realtor, you must give some thought to your audience. Who are they? How do they want to be spoken to? What messages do you want them to receive?
With the explosion of Social Networking, namely, Facebook, there is a huge opportunity to network online and stay in front of people you may not necessarily have contact with on an on-going basis. These people may be old friends, new friends, and friends of friends. The possibilties are endless.
Here are 2 FREE ways to promote yourself on Facebook:
- Have a Strong Presence. This should be on every Realtor’s “to-do-list” for their business. Once you open an account, make sure you post updates with interesting content as much as you can. Get your friends and co-workers involved in your comments. Doing this will increase your chances of more people finding you through their friends.
- Throw an Event. Facebook is an excellent tool to get people together in support of your business. This is good for events you host, upcoming open-houses, and more. This is a FREE way to get the word out beyond your regualar marketing efforts to more people.
Generation X and Generation Y are addicted to text messaging. They are just as busy and constantly on-the-go as you are. If it can be sent through a text message, then GenX and GenY will text it.
According to the 2008 Realtor Technology Survey, 35% of Realtors use a cell phone for texting on a daily basis. There is no question about it, you need to be comfortable with text messaging. Keep your text messages to your buyers and sellers, short, sweet, and to the point. That’s what text messaging is all about. Here are a few things that you can text to buyers and sellers:
- Open House times and locations
- Price Reductions
- Quick Reminders
- Property Info and Updataes
However, always make sure you place the necessary phone calls. Offer your clients all the options – texting, e-mail, and phone and make sure above all you are communicating with them the way they WANT!
Sign-up Today! FREE MLS Moblie Marketing – we’ll text you the latest tech news, offers, discounts, and upcoming FREE seminars. Keep your business ahead of the curve with MLSLI’s FREE text messaging service.
Text the word JOIN to 25827.
Do you want more leads? Who doesn’t? Sign-up for ListHub, a FREE service offered by MLS, and get more leads online!
ListHub sends your listings out to 25+ websites. That’s a lot of websites. Tell you sellers and prospects the good news! Let them know how many websites their home will appear on.
If you have already signed-up for ListHub, then take advantage of all the tools it offers. You can have leads generated from property pages delivered right to your listings agents? Here’s how…
- Login to your ListHub account at www.listhub.com
- Click on “settings” and then click on “property page” – you will see a field called “override e-mail”
- Leave this field blank and the leads will go to the listing agent’s email on the MLS system
- Or, put in a single e-mail address if you want the leads going to only 1 e-mail
Want more ways to market your listings online? Get sample reports, more website traffic, agent login, and more! Upgrade your account today. Call ListHub at 877-847-3394 x1
We can all agree that Social Networking is here to stay. Here’s an interesting fact. The biggest segment of people who are social networking are 35+ years old. Ironnically, the average age of 1st time homebuyers is 35. If you put two and two together, the facts are very clear. The next round of 1st time homebuyers are all Social Networking…it’s their new obsession. And, they are in the market to buy their 1st home.
If you are looking to keep current with the times and caputre new business, then you need to be on at least one Social Networking site. These sites are FREE and they are a great way to get your name, your business, and your creditiblity out there.
LinkedIn, Facebook, Twitter, YouTube, Blogging, are places to start.
Are you currently on any Social Networking sites? Which ones? Let me know so we can become “Friends”
In March, 14,000 showings were requested on MLSLI.com by buyers through this feature.
Get more leads from MLSLI.com by activating Showing Alert for you listings. ShowingAlert is a FREE tool that enables buyers to schedule their own showings right from your listings on MLSLI.com. Valuable buyer info is automatically sent to your cell phone/e-mail so you can contact the buyer to confim the showing!
Activate your listings today! Visit www.mlstechs.com/showingAssist.asp for more info and step-by-step instructions on how to activate this feature for your listings.
Contact: Dana Nowick – MLS Marketing Specialist – 631-661-4800 x367 – dnowick@mlsli.com
Start saving more time and more money. And, give your buyers and sellers better service. Take your service to the next level with Instanet, a FREE tool that allows you to fill out MLS/LIBOR forms online.
What’s the #1 reason Realtors use Instanet? DOCBOX! Use your own personal DocBox to store, archive, and manage your documents online. All your important documents are right where you need them.
Let’s say you are in Starbucks and you are on your laptop. You can easily access all these forms with Instanet. You can actually fill out a Listing Agreement and e-mail it right from your laptop – while you are in Starbucks!
E-mail, fax, store, and upload all your important documents right from your laptop!
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Videos are a great way to boost your online rankings with popular search engines such as Google, Yahoo, and MSN. According to a Forrester survey, you can improve your chances by 50 times, of showing up at the top of the Google search results with videos. That’s pretty big!
So, if you have videos, virtual tours or testimonials of your listings or yourself, make sure you are putting them up online for your buyers and sellers to view. If you don’t have any videos in your toolbox, now’s the time to start thinking about adding video to your strategy.
Here are a few types of videos to add to your collection:
- Informational videos: let buyers and sellers know what goes on behind-the-scenes. Show them what a typical day in real estate actually looks like.
- Educational videos: instructional videos that educate buyers and sellers on the entire process.
- Entertainment videos: add something fun to the mix.
Need help getting starting with video? Get Your FREE Video Download! Access our library of educational videos and use them for your buyers and sellers. Put them on your website, e-mail them, put them on CD’s and use as giveaways, and more!
Visit: www.mlstechs.com/consumerVideos.asp
Go Green and Go Paperless. Start using one of the most efficient tools online…Stratus Fax Attachment. A FREE service that lets you attach important documents right to your listings on Stratus.
The buyers are out there! And, the weather is getting warmer, so make your job a little easier. Allow listing and selling agents to access important documents when they need them, right from your listings.
Save time, money, paper, and trips to the fax machine by attaching the following documents to your listings:
- Lead Paint Disclosure
- Floor Plan
- Survey
- Agency Disclosure
- Property Condition Disclosure
- And more!
Get Your Complimentary Stratus Fax Attachment Pocketcard!
E-mail me at dnowick@mlsli.com with your name and address. I’ll mail you a complimentary pocketcard with step-by-step instructions on how to attach important documents to your listings.
Or, visit http://videos.mlsli.com/faxattachment for a demo on how to use Stratus Fax Attachment.